👨‍🦳➡️👱The business of not dying

Good morning! This is the One Minute Wonder — useful tools, frameworks, and ideas summarized in 60 seconds (give or take).

Today we’re talking about age reversal. Yes, this is one of the biggest business trends in health right now.

Meet Bryan Johnson, the millionaire attempting to bend the hands of time backwards. Known for investing millions into anti-aging treatments, he claims to have reversed his biological age by nearly six years. The catch? A rigorous daily routine, 111 pills, and a strict vegan diet that makes the word "granola" sound indulgent.

And hey, if youth comes at the price of giving up burgers and Netflix marathons, maybe aging gracefully isn’t so bad after all.

Why it matters: If successful, Johnson’s experiment could redefine the health and wellness industry, pivoting from reactive to preventive healthcare. Imagine trading your retirement plan for a “second youth” plan instead.

Go deeper below (1 min read time):

A Fountain of Youth or a Mirage?

• Bryan Johnson's regimen, dubbed "Project Blueprint," tracks over 70 organs and 15 biomarkers, from heart health to brain activity. It’s quantified self on steroids — metaphorically, of course.

• Critics argue the science isn’t definitive and question whether this level of discipline is realistic or even necessary. As one observer put it, "Six years younger, but at what cost? Happiness? Pizza?"

• And there’s money to be made. You can buy the same products he uses (or accessible replacements) on his online store

• Johnson’s quest for youth even extended to an experimental procedure where he tried to use his son’s blood. This idea might have been inspired by recent research suggesting aging could be reversible through interventions like young blood plasma, as highlighted in this Harvard Health article.

Interested in trying it out? Here is the schedule:

• Exercise: A strict exercise regimen

• Diet: Eating all meals before 11 AM

• Supplements: Taking more than 100 pills a day

• Treatments: Undergoing skin laser treatments and other treatments

• LED light: Bathing his body in LED light

• Electromagnetic device: Sitting on a high-intensity electromagnetic device to strengthen his pelvic floor

• Sleep: Going to bed alone at 8:30 PM

Food for Thought:

If humans truly manage to extend life significantly, what would that mean for society? Would we reshape careers, relationships, and ambitions for a century-spanning life? Something to ponder as you sip on your morning coffee…

A lighter take:

Johnson’s transformation is impressive, but let’s not forget, this is a man who probably schedules joy like a dentist appointment. For the rest of us? We’ll keep enjoying our guac and chips, age lines and all, and maybe try out one of these "Project Blueprint-approved" puddings just for fun:

Curious for more? Check out the BBC’s interview here.