💦 Pickleball: The Sport That’s Dinking Its Way Into Our Hearts (and Wallets)

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Today, we’re talking about pickleball. With 80,000 registered members in Canada alone and the fastest growth rate of all sports in the country, pickleball is dominating both the courts and the social scene.

Why It Matters: Pickleball’s growth is undeniable, blending physical activity with social connections in a way that’s attracting players of all ages. The question for entrepreneurs and investors is whether this rapid rise is sustainable. With opportunities ranging from premium pickleball clubs to affordable paddle sales, this sport is serving up a lot more than a good workout—but competition is heating up.

Go deeper below (1 min read time)

The Numbers Game

Pickleball is America’s fastest-growing sport, with participation soaring 158% over the past three years. In Canada, membership with Pickleball Canada has swelled to 80,000, proving it’s not just a U.S. craze but a global one.

Social Swagger

Forbes calls it “the new golf.” Pickleball combines exercise with community, making it as much about post-game drinks as it is about perfecting your dink shot. It’s a space where people connect, network, and bond over shared experiences on and off the court.

Taking Over the Courts

The sport’s smaller footprint and lower maintenance needs have made it a favorite for parks and rec departments. In Toronto, Fairgrounds has emerged as a premium pickleball destination, offering a space for enthusiasts to play and socialize in style. It’s part of a growing trend where pickleball isn’t just a game—it’s a lifestyle.

The Business of Pickleball: Smash or Pass?

• Pros: The sport’s explosive growth makes it ripe for innovation. Court rentals, paddle sales, branded tournaments, and high-end pickleball clubs (like Toronto’s Fairgrounds) are opening the door to diverse business opportunities.

• Cons: The market is getting crowded. With so many businesses jumping in, staying competitive may require more than a love for the game—it’ll take strategic innovation. And as with any trend, there’s always the risk it could fade.

The question: is it still a good time to invest in pickleball, or is this trend about to paddle off into the sunset?

And if you are running out of idea for last minute Chirstmas gift, a pickleball set might not be a bad idea 🤔.