✌️How to Get Lucky in Business

This is the One Minute Wonder — get useful tools, frameworks, and ideas summarized in 60 seconds (give or take).

Today’s topic: The Four Types of Luck—with a real-world example from Shopify.

In 2004, Tobias Lütke moved to Canada and launched an online snowboard store called Snowdevil. The e-commerce tools available? Trash. So, Lütke built his own. That platform became Shopify in 2006. Fast forward to today: Shopify powers over 5.6 million businesses globally. Talk about flipping luck into a billion-dollar empire.

Why it matters:

Here’s the thing: everyone needs a bit of luck to make it. The problem? Most people misunderstand what luck really is. It’s not winning the lottery—it’s about spotting chances, taking action, and building momentum. In today’s hyper-connected, fast-moving world, luck is less about randomness and more about positioning yourself for opportunity.

The Four Types of Luck (and what you can learn):

Type 1. Blind Luck – Random, uncontrollable events. Lütke moving to Canada? Pure chance.

Type 2. Luck from Motion – The harder you hustle, the luckier you get. Building Snowdevil laid the groundwork for Shopify.

Type 3. Luck from Awareness – Recognizing what others miss. Lütke saw the gap in e-commerce platforms.

Type 4. Luck from Uniqueness – Your unique edge attracts luck. Lütke’s programming skills turned him into a problem-solver.

How to Build Your Luck as a Small Business Owner:

• Hustle: Start a conversation, pitch your product, or send that cold email. Action creates ripples.

• Pay Attention: What’s your industry missing? Spot the gaps, fill them, and win.

• Stand Out: What makes you different? Double down on it—it’s your magnet for luck.

Final Thought: Luck isn’t magic. It’s preparation meeting opportunity. Want to get luckier? Start moving, stay curious, and bet on what makes you you.